DAFF - The Brand Destroyer

It is painfully clear from the recent fiasco involving Smit Amandla Marine and now Ernst & Young that associating yourself with the Department of Fisheries and its tainted Minister is certainly brand destroying.

Both the department and its Minister do not give a fig when publishing hugely damaging and defamatory press statements because they ultimately know they are above the law and are completely unaccountable. At the very worse, they will be taken to court and will lose a defamation case and the taxpayers will bleed the costs.

And these Mamparas will simply be promoted to another cadre facilitated post in the civil service no doubt with a "golden handshake". And some other economic sector of our damaged and battered economy will be made to suffer these fools.


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